The Ocean Sewage Alliance is a brand-new collective advocating for exposure on a largely overlooked environmental issue: sewage and wastewater pollution. We helped the nonprofit’s founders bring their message to both policy-makers and the public by creating their branding, website, and awareness campaign from scratch. Crafting everything from tone of voice to their logo, we built a brand that’s both bold and approachable—breaking down the squeamishness around discussing human waste. The campaign centres around three animated videos that playfully subvert our expectations of poo and pee , reframing them as valuable resources that can benefit, rather than damage, our environment.
My role in the project was to create the visual language and the logo of the brand in team with designers and brand strategists. I was also in charge of the visual development of the animations, supervising their entire production flow.
Roles: Art Direction, Illustration, Storyboarding, visual development
Campaign Videos
↓Episode 1: Biofuel
↓Episode 1: Style frames
↓Episode 2: Clean Water
↓Episode 2: Style frames
↓Episode 3: Fertilizer
↓Episode 3: Style Frames
Branding
↓Initial Logo Explorations
↓Final Logo Mark
