Hive Drive is a location-based AR experience that lets people explore a virtual beehive inside an office. For this trick and treat, we created a four-panel poster completely covering the three-meter-high windows. Passersby can see and explore the hive behind the window through a bespoke app. The experience is guided by the animated bee, Buzz Aldrone, who cheerfully provides explorers with fun-filled facts about the bee community. And there’s a lot to discover, as each type of worker bee has its own interaction and story to explore. MediaMonks crafted the complete experience from concept to content as an educational experiment.
Roles: Art Direction, concept art, character design
