This limited edition beer gift pack custom-designed for MediaMonks, in collaboration with Amsterdam's local craft beer brewery 't IJ, has been one of my favourite and exciting projects. The illustration represents the Amsterdam's famous canal houses and a caricature of some of its most popular stereotypes abroad. The beer pack was meant to be shipped as a special custom-made Christmas gift of MediaMonks to its clients all over the world.
Roles: Art Direction, Illustration
↓The outlines of the typical Amsterdam's rooftops have been cropped to match the outline of the label's top corner.
