I was involved in the creation of a series of short animations for Drumroll's Peak campaign to attract new associates to support Amazon during the holiday season. The 2D animations star an adorable teddy bear who hopes of being delivered in time for Christmas. By making the importance of Amazon's fulfilment centres tangible through a plush bear, the animations give more insight into the O.P.S. of Amazon: Ordering, Packing and Shipping. The three videos were produced in a very tight timeframe powered by frame-by- frame animation and original assets and character designs by the in-house Art team at MediaMonks.
Roles: Art Direction, illustration, Storyboarding
↓Videos: Ordering, Packing, Shipping
Video: Ordering
Video: Packing
Video: Shipping
↓Style Frames
↓Teddy Bear character design development
↓Teddy Bear Final Character Design
↓Amazon Employees character design
↓Storyboards
