Watch the case video
All of Brazil Plays revolves around a personalized feed of original Rio content including daily videos and 42 sporty games.
Everything on the platform is linked to produce a personalised experience that automatically surfaces the best content based on the user’s interests.
42 minigames were custom-designed for the platform and themed on every single sport of the Olympics.
The games can be played with a customisable character that is also featured in programmatic banners that continue the personalised play across the web.
I was asked to design all the minigames and all the customisable libraries available for the game characters.
Shaping the campaign characters
One of my tasks in the project was creating the two mascotte characters for the whole campaign.
Julia and Zé embodied the two different spirits of the Olympic games and of the Cariocas.
Her - athletic and successful at all competitions. Him - goofy and clumsy in any sport discipline. He only subscribed to the Olympic games to impress Julia.
Julia and Zé were featured in campaign videos, printed ads and rich media banners. They were even made customisable for the in-app mini-games.
Initial Character Concepts for Ze.
Final Design and Turnaround of Zé.
Final Design and turnaround of Julia.
