I had the pleasure and honour of being art director in this sustainability-driven project for the Green Swan Lab, a new platform that brings together the world’s brightest minds and most enthusiastic activists to initiate, peer-review, and crowdsource climate-action projects. We worked closely with GSL’s founders to develop the business model and the platform itself through inspiring illustrations. Dedication and teamwork drove the entire project, demonstrating how collaboration truly is the key to success and can lead to craft something beautiful and inspiring.
Roles: Art Direction, Illustration
↓Hero illustrations. Each section of the platform covers a different topic, conceptually illustrated translated in a powerful key visual.
↓The Experts Illustrations. The Experts are the main actors that are involved in the process of a sustainable project.
↓Illustrations integrated in the What We do page of the platform design.
↓Abstract Illustrations. These are the illustrations introducing a specific article related to a category.
↓Abstract Illustrations applied to intro cards of specific articles.
↓Concept line-art sketches for the hero illustrations.
↓Design mock-ups of the platform.
